Signage Sales

Posted in Lighted Signs on 07/12/2000 10:38 am by admin

Signage Sales

A dynamic sign not only allows businesses to adjust their content quickly it allows them to receive feedback quickly too. If a store advertises a sale using electronic billboards or digital posters, it can find out that day successful the sale was. If an item is not selling then the store can try different strategies, such as changing a discount from say 25%, to buy one - get one free!Â

The instant feedback and flexibility of these signs gives total control to these stores, on a store by store basis.Â

Measuring ROI.

With this new technology, there has come a lot of ideas how to measure it. Dwell time around a sign can be measured. In many cases it has been determined if the consumer was a man or woman. Interactivity with Bluetooth and touchscreen kiosks also make it much easier to measure ROI of a digital system compared to print or TV.Â

Narrowcasting Vs. Broadcasting.

In traditional advertising campaigns, the message is broadcasted and the message is not targeted, this is sometimes called the "shotgun blast" approach.Â

Instead of broadcasting digital signage networks use narrowcasting. For example if a popcorn company wanted to place ads for it's microwave popcorn it could narrowcast by placing digital signage ads in video and grocery stores, were people may be interested in buying popcorn.Â

Costs for campaigns.

With traditional print medium, the costs are normally high, compared to dynamic signs, businesses with these electronic signs can also create a separate income stream by selling ad space on their network, so recouping their initial investment quickly.Â

Point of sale campaigns.

These are perfect and convert very well compared to print ads, as when people are reading a newspaper they are not necessary in the mood to look for a product to buy, however when someone is in store, in the act of shopping that person is in a buying mode and more receptive to sales messages.

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If a company spends its ads on point of sale marketing, then that company knows the ads will reach the customers who are in a purchasing mindset.

Dynamic billboards are the most effective out-of-home advertising mediums available to date - for now!

Dave has many years experience manufacturing protective outdoor LCD enclosures that are used in both commercial and domestic applications. He has also developed unique gas pump digital signs that are manufactured at his plant. These are then shipped throughout the world to digital signage integrators.

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