Artistic Signs & Graphics

Cell phones, PDAs and similar devices have become commonplace. The number of mobile subscribers has exploded to over $ 2.5 million. During this growth, many people have argued that these devices represent a new form of advertising. In fact it was - and remains - a lot of discussion about the era of marketing mobile and how it would replace other channels of advertising and content distribution. Among the channels supposedly threaten our own digital signature technology. Without But I am not convinced.

In today's article, I will describe why the mobile marketing and development of digital signal seamlessly with the like two-pronged approach to reach an audience. We will study their collective value in monitoring the level of public involvement and how they can work together in triggering a response.

Reactivity focus tracking

One of the challenges that network operators face screen is to identify the level of participation screen for viewers. A simple turn of content and ads that do not have to call to action to carry out an immediate response can not reliably track the response. Fortunately, mobile devices offer a fast and easy solution.

The popularity of wireless devices ensures that virtually any person walking by a digital display is an achievement. This creates a perfect opportunity to combine the two technologies to measure participation. Just one call to the action motivates an audience to respond sending a text message can be followed. And if you can follow, can be measured, tested and improved.

Limits Other compensation

In truth, both are overwhelmed by technology limitations. For its part, deals with the digital display with a retention problem. Similar to a student who forgets to 4 of mathematical concepts once they leave the classroom, a spectator who turns away a digital display immediately begins to forget what he saw. This limits the influence of the contents of a digital signaling network, if forgotten, can not generate a response.

In addition, wireless devices do not allow advertisers to reach a targeted audience. Everybody has a cell phone. Millions of people have PDAs. In addition to an opening in the purchase of equipment, there is little more for advertisers to use the segment. In contrast, digital signals which is close to some shops or in specific places, often aimed at attracting crowds. For example, a screen located at the entrance of a woman's shoe store, of course, attract a certain type of clientele.

A Practical Application

To illustrate how these two technologies can work together to produce a measurable signal response, I'll use an example. Suppose a store operated shoe of the woman mentioned above. You decide to launch a bid for the lottery through the store network of the screen. You ask buyers a questionnaire and instruct them to text message their responses to a telephone number that appears on your screen.

Each consumer who participates receives a bonus of $ 10 off your next purchase. The check is sent directly to their mobile devices and ends in an hour. Buyers who correctly answered the question of information can be entered in a drawing. The winner receives a $ 50 promotions to be sent to your mobile device.

Have you noticed how the combination of two technologies have created a rapid response mechanism, caused an action, and led to measurable outcomes?

Brighter Futures

Both industries, posters digital and mobile marketing is still developing. Owners of cell phones and PDAs are not yet ready to receive massive publicity on their devices. Network operators still must struggle to create a response mechanism that can be monitored and evaluated quickly. But when used together, technology enables others. Network operators would do well to show to take advantage of mobile devices in the development of their calls to action.

About the Author:

Digital signage software
is what Four Winds Interactive is all about. Check them out if you are considering digital signage for your business, hotel, school or church at
http://www.FourWindsInteractive.com

Article Source: ArticlesBase.com - Connecting Your Digital Signage Network and Mobile Users

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